Rose Mary Almeida

Since 2021 Rose Mary Almeida Lopes has been the Vice-President at ANEGEPE. Previously she was the President of this Association between 2016 and 2020. She has a Master and a PhD degrees in Social Psychology from São Paulo University (USP, Brazil). She is the GEM Project Manager since 2022. She co-leads the SaSS project dedicated to creating video-cases for teaching effectuation theory. She has been a researcher in entrepreneurship since 1994. She was a professor and coordinator of Entrepreneurship activitied at ESPM-SP (a business school). Before studying and researching in the area of entrepreneurship she had experience of 20 years in the Human Resources area.