Elsa Vieira was born in 1978/05/30, in Silves (Algarve). She has a Concluded PhD in Sociology (UBI, 2019) with thesis about Entrepreneurship in Algarve territory; a Master degree in Portuguese Culture (UAb, 2014) and Graduation in Social Education (UAlg,1999). She works at Universidade Aberta since 2010. Also she taught online courses: E-learning Education; Real Estate; Brokers; Tourism Explotations; Consultancy for Business, in www.Evolui.com, (2009 -2020). Author of 3 Brands: “ALGARBE”; “BUY HAPPY”; “VITAMINA CÊ”. Publications: “The importance of Soft Skills in Entrepreneurship: a matter of acculturation (on forthcoming)”, MDPI |Education Sciences Journal, (2024); “The multiculturality issue in globalization”. IGI Global (2019); doi: 10.4018/978-1-5225-7937-3.ch011; “A mulher empreendedora na diáspora pelo Algarve”. Género & Direito (2016); doi: 10.18351/2179-7137/ged.v5n2; ‘Dantas e Severa: duas identidades portuguesas’,: UMBRA, (2015).